Hello! My name is Nicole Fasula and I solve user-centered system design problems.

I love creating product experiences that achieve the sweet spot where both user needs and business goals are met.

How I Gather Information

My goal is to discover knowledge gaps and align assumptions with real user expectations. Then identify a strategy to support both the user needs and the business goals.

Gather Inputs & Set Vision

Gain an understanding of the users and their needs. Set the product vision based on those needs and track towards that vision.

Create Objectives

Translate the vision into high-level objectives. Features/themes on the roadmap will map back to these objectives.

Clarify User Goals

Identify goals the user needs to accomplish throughout the experience. Every component in the product will address a key user goal.

Identify & Validate Solutions

Test potential solutions based on user goals. The solutions developed will make up the features and functionality of the product.

Construct Themes

Features are translated into themes. The themes become items on the roadmap that can be communicated with high-level timing.

Prioritize & Create Roadmap

Themes are prioritized to ensure the right things are being built for the right reasons. This becomes the roadmap for what is built.

Featured UX Solutions

UX Process

Research

I use varied research and auditing techniques to uncover and understand the unique challenges involved in a project. From this research and analysis, I produce a recommended strategy for the product’s development.


Strategy

I rely on user-centered design techniques to help produce a solution that’s intuitively structured and highly usable. These techniques are combined with cutting edge visual design to powerfully connect a brand with its target users.


Evaluate

Because products are always evolving, I use a range of evaluation and testing techniques to help a product stay competitive and compelling in the marketplace.

About Me

UX/UI and App Development

I'm a problem solver. When I find myself in new territory I dig in, learn, and produce results. I'm not trying to find that one thing that I'm supposed to do. Instead, I want to learn and grow from every opportunity, both good and bad. You'll enjoy working with me because I have a great sense of humor and love what I do.

Fine Artist

I approach every piece of art with my own mood in mind. This is translated into unique color selections that produce vibrant and unexpected effects. As a result, color plays a large roll in my recent work. It tells the story inside me that the viewer is not able to see. ~Nicole Fasula

Recommendations

I had the pleasure of working with Nicole for about two years. She was hired for UX/UI work in a development group. We quickly found Nicole was very customer oriented and desires to know the facts and gain deep understanding of any business and their problems. She is a great team player and always happy to dig in and help where she can even well beyond UX/UI work. She regularly comes to a conversation with unique and creative perspectives and options. She will be an asset to any organization.

Ryan Fant

Nicole always has the costumer in mind when designing UX/UI. From usability to intuitiveness, she always ensures that the user experience is great. She also skilled in acquiring information, training, and leadership. I have always enjoyed working with Nicole and would definitely work with her in the future.

James Dang

I've had the pleasure to work with Nicole for over 5 years. I hired her as a contractor to work for many of my client's projects. Nicole is one of the best contractors I've ever worked with. She's an excellent print and web designer, she has great project management skills and she is an out-of the-box thinker who is always on top of new trends. I highly recommend Nicole!

Evelyn Vega

How best to describe Nicole? Vastly knowledgeable, easy to communicate with, utterly dependable. I have sought out her help on a number of projects while working with her. She always brings expert, professional work to the table, and has the patience to explain the technical aspects of it to those of us who aren’t developers. I am just so glad she is on our team, and I would work with her again any time.

Eric Reid

Nicole and I worked on a variety of web projects together involving Wordpress. I was always impressed with her technical knowledge combined with leadership skills. She had a clear way of explaining opportunities and limitations on how to move a project forward. She was also positive and down to earth making her an all-around awesome person to work with at Isagenix.

David Despain

Nicole is both creative and tech-savvy, a skill set that serves her well as a designer, and in particular, in her role at John C. Lincoln where she played a tremendous part in an overhaul of the website. Nicole was frequently the communication link between what was possible technically and what the team wanted creatively. What I appreciate most about Nicole is her way of calmly and gracefully solving both creative and technical problems and bringing teams together in pressure situations. Nicole is a joy to work with and an asset to any team she's part of.

Elizabeth Krecker, MBA

PING
G/O Digital
Isagenix
Hard Dollar
John C. Lincoln Health Network

Want to work with me? Feel free to get in touch.